In the Right Circles – Facebook Group Marketing
Facebook group marketing that puts your business in front of local people, not just anyone on the internet.
Instagram is brilliant for building a brand, but it doesn’t care where your audience lives. Your reel could reach thousands of people and not one of them might be within driving distance of your business.
Local Facebook groups are different. Everyone in them lives near you. They’re asking for recommendations, sharing who they’ve used and looking for someone they can trust, right on your doorstep.
In The Right Circles is my Facebook group visibility service. I find the groups your ideal clients already use and post in them on your behalf every week, so your name becomes the one people recognise when they’re ready to book.
How it works
Research. I find 10 to 15 local and niche Facebook groups where your ideal clients are active, from community and parenting groups to local business and lifestyle groups, and check each group’s rules so every post fits in.
Strategy. I plan a posting sequence around your services, your area and the time of year, mixing helpful, useful posts with gentle reminders of how people can get in touch.
Posting. I write and post on your behalf every week, so your business shows up consistently without you having to remember or find the time.
Results. Over time, people start to recognise your name and trust what you do. That familiarity is what turns a scroll into an enquiry.
Local eyes, not global ones
On Instagram, a big chunk of your reach can be people who will never visit you. In a local Facebook group, every single person is a potential client.
Groups are also built on trust. People go to them for honest recommendations, not adverts, so a helpful post from a local business owner lands very differently from a sponsored ad. It’s a great way to reach people who aren’t on Instagram much, too.
Who is it for?
In The Right Circles works for any business that serves a local area, from clinics, salons and beauty therapists to personal trainers, cleaners, tradespeople and dog groomers. If your clients come to you, or you go to them, being seen in local groups can make a real difference. You can have it on its own or alongside any of my social media packages.
£247 per month
Minimum 3 month contract